怎样写说服信

　说服信，顾名思义，就是说服对方去做一件事情。接受方可能觉得提出要求一方的提议不会给自己带来多大的好处，或是不愿改变习惯做法。这时一封措辞恰当的说服信就会起到很大的作用。
　　说服信的一般格式如下：
　　1. Arouse your reader's attention by
　　- stating a problem that affects him or her
　　- promising something of benefit
　　- presenting an interesting fact
　　- raising a rhetorical question
　　- introducing a topic of concern
　　2. Create interest in your topic by
　　- showing the reader that a solution to a problem is possible
　　- picturing the reader enjoying the benefits
　　- emphasizing the reader's concern
　　3. Request the desired actions by
　　- providing sufficient evidence to convince readers of the proposal's merits
　　- developing the sales appeals
　　- convincing the reader to accept the fact that the action proposed is worthwhile
　　4. Motivate the readers to act by
　　- telling the reader exactly what action to take
　　- re-emphasizing benefits

　　1. Dear Mr. / Ms.,
　　This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.
　　We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.
　　Yours faithfully
　　尊敬的先生/小姐，
　　现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。
　　我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。
　　您诚挚的
　　2. Dear Mr. / Ms,
　　We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.
　　We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.
　　Yours faithfully
　　尊敬的先生/小姐，
　　我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。
　　如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。