We had a beautiful well-designed but expensive product.
　　我们这款产品外表美观、设计精美但价格太高。
　　We had a beautiful well-designed but expensive product.
　　我们这款产品外表美观、设计精美但价格太高。
　　It was great.
　　产品很不错。
　　It was great.
　　产品很不错。
　　Parents and children could both use it.
　　家长和孩子们都用。
　　Parents and children could both use it.
　　家长和孩子们都用。
　　But could we sell it?
　　但我们有卖动吗？
　　But could we sell it?
　　但我们有卖动吗？
　　No, it failed because we hadn' t defined our market.
　　没有，我们没有成功就是因为没有划定市场。
　　No, it failed because we hadn' t defined our market.
　　没有，我们没有成功就是因为没有划定市场。
　　DEREK JONES: But this is different.
　　德里克．琼斯：但这款不同。
　　DEREK JONES: But this is different.
　　德里克．琼斯：但这款不同。
　　This is more fun than Easirite.
　　这个比Easirite还有趣。
　　This is more fun than Easirite.
　　这个比Easirite还有趣。
　　DON BRADLEY: The costings look okay, but it has too many moving parts.
　　堂．布拉德利：生产费还好，不过活动的部件太多。
　　DON BRADLEY: The costings look okay, but it has too many moving parts.
　　堂．布拉德利：生产费还好，不过活动的部件太多。

　　DEREK JONES: So does a car, but that seems to sell.
　　德里克．琼斯：汽车也是这样啊，还不是照卖不误。
　　DEREK JONES: So does a car, but that seems to sell.
　　德里克．琼斯：汽车也是这样啊，还不是照卖不误。
　　KATE MCKENNA: That' s not the point.
　　凯特．麦凯纳：问题不在这里。
　　KATE MCKENNA: That' s not the point.
　　凯特．麦凯纳：问题不在这里。
　　The more moving parts you have the more likely something will go wrong
　　活动的部件越多，出错的可能性就越大。
　　The more moving parts you have the more likely something will go wrong.
　　活动的部件越多，出错的可能性就越大。
　　DEREK JONES: I don' t agree.
　　德里克．琼斯：我不同意。
　　DEREK JONES: I don' t agree.
　　德里克．琼斯：我不同意。
　　DON BRADLEY: Let抯' s just hold on a second and think about this.
　　堂．布拉德利：我们先等等，仔细考虑一下。
　　DON BRADLEY: Let抯' s just hold on a second and think about this.
　　堂．布拉德利：我们先等等，仔细考虑一下。
　　Derek, you like the concept and think it will sell; Kate, you can' t see a market for it.
　　德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。
　　Derek, you like the concept and think it will sell; Kate, you can' t see a market for it.
　　德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。
　　KATE MCKENNA: I can' t see where it fits in our product range.