在职攻人员攻读公共管理硕士学位英语模拟练习十二
发布时间：2010/1/20 15:32:44 来源：城市学习网 编辑：紫藤
词义连接
we often reach an impasse(僵局) in our thinking. We arc looking at a problem and trying to solve it and it seems there is a dead-end. It is _1_ these occasions that we become tense, we feel pressured, overwhelmed, in a state of _2_. We struggle vainly, fighting to solve the problem. Doctor and philosopher Edward has _3_ a technique for changing our point of view, and he calls it lateral Thinking. The _4_ western approach to a problem is to fight it. _5_ what the problem is, or the techniques _6_ for solving it, the framework produced by western way of thinking is fight. Dr Edward calls this Vertical Thinking: the traditional, Aristotelian thinking of logic, moving firmly from one step to the _7_, like toy blocks being built on _8_ of the other. The flaw is, of course, that if at any _9_ one of the steps is not reached, or one of the toy blocks is incorrectly placed, then the whole structure_10_. Impasse is reached, and frustration, tension, feelings of light. _11_.
lateral thinking, Dr. Edward says, is a new technique that avoids this _12_altogether, and solves the problem in and entirely _13_fashion.
In one of Sherlock Holmes's _14_,his assistant, Dr. Watson, pointed out that a certain dog was_15_ no importance to the case_16_ it did not appear to have done anything. Sherlock Holmes took the _17_ point of view and maintained that the fact the dog had done nothing was of the utmost _18_, for it should have been_19_ to do something, and on this _20_ be solved the case.
1. A at B. on C. under 1). in
2. A. stress B. indigence C. confusion D). suspision
3. A. make up For B. throw light on C. stand up for D. come up with
4. A. standard B. so-called C. normal D. fashionable
5. A. no matter B. Even if C. As regards D.Apart from
6. A. reasonable B. available C. suitable D. tangible
7. A. next B. other C. last D. latter
8. A. side B. surface C. top D. Head
9. A. case B. condition C. point D. sense
10. A. swings B splits C. collapse. D.vanishes
11. A. turn up B. take over C. held back D. come out
12. A. fight B. flaw C. tension D. frustration
13. A. mysterious B. unexpected C. conventional D. controversial
14. A. cases B. disasters C. methods I3. devices
15. A. in B. with C. about I5. of
16. A. so that B, as if C. though D.because
17. A. opposite B. traditional C. cautious D. simplified
18. A. consequence I3. significance C. prominence D. relevance
19. A. obliged B. arranged C. confined D. expected
20. A occasion B. purpose C. basis D. point
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Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. This global giant company started in the1960s _1_ the company's founders selling cheap Japanese sports shoed to American high school _2_.
One of Nike's founders, Philip Knight began to sell imported Tiger shoes in I964. _3_ that the Japanese company might find a more established_4_, he developed his own brand name, Nike, named_5_ the Greek winged goddess of victory, Knight had believed that it _6_ enough to make high-quality, low-cost shoes for the _7_to grow. But this was not _8_- when rival shoe manufacturer Reebok began to present shoes _9_ a fashion symbol. As a result, in the year between 1986 and 1987, Nike's sales _10_ 18 percent.
Knight had to look urgently for a way to prop up the Nike image, He called in an unknown _11_ imaginative advertising agency, Weiden & Kennedy. To give Nike a new _12_, the agency created commercials and promotional ideas around Michael Jordan. The _13_focused on Jordan as the man_14_hard work and fancy shoes _15_ him to fly. The new Nike image and campaigns wasassociated inextricably with another essential factor in Weiden and Kennedy's _16_ . ----Nike advertising campaigns became famous for never showing the product or even _17_ Nike's name. They create a mood, an attitude, and then. _18_the product with that mood. From this point_19_, Nike modeled its marketing around entertainment, fashion, and attitude, a(n) _20_that was much admired by the young consumer.
1. A. for B. as C. with D. in
2. A. attendants B. athletes C. athletics D. audience
3. A. puzzled B, confused C. Wonted D. Bewildered
4. A. distributor B. producer C. manufacturer D, producer
5. A. under B.behind C. like D, after
6. A. were B.weren’t C. was D. wasn’t
7. A. sales B. risk C.expenditure D. profit
8 A. effective B. sufficient C. efficient D. proficient
9. A. with B. as C. like D to
10. A. gained B. elevated C.reduced D. dropped
11. A.but B. as well as C. and D. or
12. A. image B. brand C. advertisement I3. campaign
].3. A. feedbacks B. promotions C. potentials D. commercials
14. A. his B. what C whose D. which
15.A. enabled B.allowed C.facilitated D. caused
16. A. destination B. strategy C specification D. philosophy
17. A, referring B. mentioning C. boasting D. including
18 A. present B. match C. indicate D. associate
19. A. around B. out C. up I). on
20. A. approach h. brand C. aim D. product
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